C11 The magazine Industry

The magazine Industry!

The three of the biggest magazine and multi-media publishers include:

IPC

E-Map

Bauer

I need to research these companies in order to make a suggestion regarding whicj of these major companies I would like to publish my magazine, Muse.

IPC




http://www.ipcmedia.com/

I visited the IPC website to find out the relevent information. and with over 80 popular magazines and a specialist section called IPC Ingnite that already works with other music magazines it is a strong contender. I would be looking for a company that has experiance in publishing existing successful music magazines.

E-Map

http://www.emap.com/

I personally found the EMap website very confusing as it was not at all straight forward. This has made it hard for me to find out relevant information about music magazines they publish. For reason I am not going to consider this organsisation to publish my magazine as I want a compnay which is simplistic and successful and easy to use and access by my consumers.

Bauer



http://www.bauer.co.uk/


The first thing I noticed about the bauer website was that it was bright and colouful. It also had images of one of their successful existing magazines which is a promising sight, that they are advertising their publications from the first page.

This is the magazine advertised on the first page.

The website was very easy to use and I found a page showing all of the magazines that they publish.

These magazines include music magazines such as MOJO, FHM, KERRANG and Q. These are top leading magazines which shows that the company are successful in dealing with this genre.

Bauer is successful with 282 magazines in 15 countries with 6,600 employees worldwide and annual turnover of 1.79 billion Euro. I think that this could be the new contender for publishing my magazine!.